Sunday, September 12, 2010

Keys To Unstoppable Advertising

Copy right Flickr
           1. Negotiate
Have you noticed that some people seem to always get the best deals?  Yeah, you pay full price and think you did OK until they show up with the same thing, only they  paid several hundred dollars less.  It really get your goat!  How do they do it?  They're not afraid to ask for an extra discount.

Yep,  don't sell yourself short because you didn't ASK the next time your advertising rep makes an appearance!  Even if you're already getting a discount, ask for a bigger one.  You have not...because you ask not.

2. Trim
Bigger is always better...or is it?  When it comes to advertising, don't be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn't mean you'll be trimming the results!

3. Exploit the Freebies
What's the difference between advertising and publicity?  ...who's doing the talking. Yeah, when you sell yourself, it's advertising.  When someone else is selling you, it's publicity...and it generates credibility and interest that you don't want to miss out on.

Think about the different ways you can get your business in the spotlight.  Do you have some news… write a press release?  Write some "how to" articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours...think of the totally different market they affect!

Yep, there are a lot of ways out there to get free advertisement that will benefit your business. Of course you won't be able to rely solely on the freebies, but hey, you can get a little extra for nothing!

4. Improve Your Offer
Is your deal too good to pass up?  If not, you need to improve it.  Hey, I'm not talking about cutting prices even've still got to make a profit.  You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expirations.  Yeah, an open ended offer encourages procrastination...which leads ...yep, nowhere.  When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop.
Advertising doesn't have to wipe out your bank account to be effective.  When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you're on your way to skyrocketing profit margins!

Wednesday, September 8, 2010

Road To Free Advertising

Advertising a product, service, or any undertaking, such as a website for example, has always been a pain in the wallet.

I have been a follower of the free advertising mode, incidentally.

I would like to share with you two of the strategies I've used in getting free advertising.

The first strategy is to advertise in free but well-visited web sites.

I have published some of the best web sites that accept free advertising. You can access these free ad sites by first going to

The second strategy I used to post free ads is to buy a Free Classified Ad Course.

This is actually a brief course and I had to pay Clickbank $19.95 to avail of this ad resource.

The highlight of the Free Classified Ad Course is going to the download link of a free software that you will use to post and monitor your ads.

I would like to share with you this Free Classified Ad Course FREE.

You don't have to pay Clickbank $19.95, and you don't have to spend hours researching for this free software.

Just go to my web site listed on the resource box below, click the link on the sidebar menu entitled 4 Simple Steps to Great Free Advertising, and you are off to posting your free ads. Free.

Enjoy your success in ad posting!

Saturday, September 4, 2010

Important Things To Do Prior To Submitting Articles

            To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

Wednesday, September 1, 2010

     There are numerous success stories you will hear about businesses making it good on the internet . The troubling thing is, there are maybe a tenfold or even a hundredfold of stories inconsistent to theirs. Many have unsuccessfully launched a business venture that is internet based but only a handful shall succeed.

Is this because of luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the persistence to learn and the willingness to put in a lot of hard work and some money.

However, before shelling out your hard-earned money on advertising, here are three (3) smart reasons why you should consider paying for your traffic including common-sense methods of showing you how to prepare your website.

1. The quickest method for getting customers to your website is to pay for your traffic.

Like Neo, traffic is 'The One' . Without traffic, all your efforts would just go to waste. Every business needs customers, without them you wouldn't have anyone to sell your products to. In the Internet world traffic is the walk in customer. The more traffic you possess the more people you'd be able to sell your products to.

But similar to any business that's in every corner building or in the mall, not everyone that goes in will buy. But for those who do come in to browse your merchandise, most of them will buy your products. It is a clear and known fact.

But, how do you get traffic, traffic great enough that could make a small portion of resulting buyers enough to make a fair profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to supply them with adequate business.

Many of these success stories get their traffic from paying others. Yes that's right; you have to spend money to make money. Advertising is the key. The more people who know that your site exists the more people would of course go to your site, that's common sense.

While there are numerous ways to get free advertising for your business, free advertising doesn't generate the same high volume of traffic as paid traffic does. Paid advertisements include such advertising schemes as those offered by Google and Yahoo.

2. In order to take full advantage of the search engines, make sure that your site is properly optimized to rank high before paying for your traffic.

Search engines are the fastest and easiest way for finding what you need on the internet . Search engines are extremely popular because they provide an indispensable service to many people. They are free and easy to use. Because of their popularity, search engines receive many visitors as well as click throughs . With these benefits in mind, it is easy to see why so many companies would pay to advertise with search engines.

Search engines provide information to the millions of users they receive each day. They provide relevant links to many sites that a user may be looking for. If your site's link pops up as one of the top ranked sites on the search results page, you stand a great chance that the user will click your link and go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for guaranteed traffic to your site. This may not seem like a good idea at first, but the benefits of doing so far outweigh the cost in the long run. When you pay for your traffic, you are guaranteed a consistent flow of traffic to your site. You will at no time go without making a sale on any given day.

3. Find and use tools that will aid you in researching relevant keywords for your chosen niche so that you don't waste money on advertising.

Normally, you will be charged with the number of hits a link gets when your ad is clicked, this is known as pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools on the Internet which can aid you in using the right keywords at the right moment in time.

All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result in a great boost in your sales figures.

Keith Gloster has stumbled upon a proven system that solves four major problems 99.99% of marketers face everyday which are traffic generation, prospecting, lead generation and follow-up. For the exciting details, visit:

Tuesday, August 17, 2010

Words of Wisdom For Newbies

        I have been affiliate marketing for some time. I thought I'd share some words of advice; Be consistent!! If you are like me you probably get emails everyday from people trying to sell you that "best" new thing. I don't know about you but for me this did one thing for me...information overload.
           I had so many ideas of how I was going to use the hot new system to make myself filthy rich!! I would begin on one thing and then, guess what...the next best thing came along. You tell yourself that there is no harm in trying out this new system after all you are looking for multiple streams of income. Unfortunately that does not work. You leave the first system you began, half done and you already know what that does for you....nothing!!!!!! Absolutely nothing.
             To make matters worse the system you had was just rehashed information. It gave you the dots but never showed you how to connect those dots. Leaving confused...meanwhile everybody else and there grand mom seems to be making it big. You begin to wonder if something is wrong with you and then you probably give up.
           Recently I had to confront a hard truth-affiliate marketing is not easy...plain and simple. Don't get me wrong it is definitely easier than most 9-5 jobs out there, but unlike the gurus and those folks sending you emails suggest it takes effort. You are going to have to invest money and take risks plain and simple.Unless you have someone holding your hand it can take you years to make money online.
       This is my suggestion after you have found that system that works for you scale it up and build on it. Then be consistent very consistent. Most systems require a domain name and hosting that is just almost unavoidable so you are going to have to invest in those.

Tuesday, July 20, 2010

Googles New Algorithm!!!

     Friends Google is Broken!!! Here is Why, the truth is Google is Smart, but not that smart. We (marketers, bloggers, Seo Companies, surfers) often make the mistake of giving Google too much credit. Don't get me wrong Google has some of the smartest minds working on their team, but the fact is, Google doesn’t have “everything figured out”. At its core, their algorithm is based on 3 simple and easily manipulated
variables…all of which will be revealed in this article.
Want to get your site ranked? It’s actually fairly simple once you have this figured out. The 3 major variable that Google is on the look out for are:

  •     Content (keywords, domain name, tags, etc) 
  •    Links (inbound, outbound, authority, etc.)
  •   Activity (traffic, RSS subscriptions, comments, updates, etc.)
 This is of course a rough overview of what is needed, however whenever the term SEO is mentioned this 3 major variables must be considered. So when it all comes down to it, getting ranked is really only about doing three things:
1. Getting quality
2. Generating a handful of , original content (,,
3. Simulating some human activity so Google is aware that what you are doing is real and not just spam! links

   In June of 2010, Google added a new element to their increasingly-complex formula: Activity
To put it simply, Google is now factoring ACTIVITY more heavily in their rankings. The algorithm update, which Google aptly refers to as the “Caffeine Update”, places a much greater emphasis on activity and freshness,
In other words, great content and all the links in the world don’t mean SQUAT
if your page remains unchanged for days and weeks at a time.
Furthermore, tests have shown that sites that:
1. Get more blog comments…
2. Generate more RSS subscribers (esp. via, which for your informaiton is owned by Google…3. Get a bump in overall traffic…
…have a tendency to move up in the rankings faster and stay there longer.
So, that’s the new formula…
In order to make it to the first page of Google Content + Links + Activity
And if you’ve been watching Google over the last few years, it’s easy to see that they’ve been setting this up for quite some time.
All you have to do is analyze their recent acquisitions:
• In 2007, Google purchased FeedBurner for $100 Million. So why would Google spend so much money for an RSS aggregator that never made a penny? It’s simple: FeedBurner measures how many “subscribers” a given blog has, which one of the most accurate ways of determining HUMAN ACTIVITY.
• Recently rumors have been swirling about Google buying data from…a site that monitors web traffic. Why would they do this? Again, it’s an indicator of HUMAN ACTIVITY…
• The cost to create the Chrome Browser and purchase the technology behind Google Analytics was easily measured in the hundreds of millions and yet both were given away for free. Why would they do this? Are they really that kind-hearted? Give me a break! Google wants data on HUMAN ACTIVITY, and when you use these solutions you’re giving it all to Google.
     In order to make this work you have to apply these steps in the right order or else you are screwed.

1. Quality CONTENT
2. Quality INBOUND LINKS, and…
3. Measurable ACTIVITY.
A stark WARNING beware of total automation it can get you banned. Semi-automation is key.I don’t know about you, but I like to pick easy battles. That is why I have decided to list a  bunch of resources that will ease your  journey for #1 position in Google. Good Luck and remember to be wise in how you use these tools, you are responsible for your actions.

Perpetual traffic ( Ryan Diess)
Market Samurai (best keyword research tool. You get a 12 day free trial, and get to  pick easy niches to dominate)
Scarpe Box ( $57 well worth every cent. This can be used for white hat and black hat purposes to simulate activity to site. That's the tip of the ice berg) 


Monday, June 14, 2010

Seo & Link Building Techniques

You don't have to be a genius to know that in order to give your business proper exposure,you have to promote it. Building a website is just the first step in having a successful online business. But in order to really succeed you have to adopt the best link building strategy to promote your website in a search engine friendly manner. Search engines consider link popularity as an important factor to determine the ranks of the websites.

A website with quality links is likely to rank among the top ten results of the search engines. The way link popularity appears differs from search engine to search engine. You can find out the link popularity by typing “Link: domain name of the website” in any of the search engines. An easier alternative to find out the link information for a website is to download this tool. Its the tool many affiliate marketers use and you can grab it here . It tells you everything you need to know about the page rank, compete rank, and most importantly no.of back links.

You can devise an effective link building strategy to raise the link popularity of your website. You can incorporate three types of links for this purpose— internal, external and reciprocal links.
The links must be text links containing the keywords related to your website. This makes it easier for search engine spiders to find your links.

You can have a quality internal links and can get the pages of your website linked internally. The website is rated as a good quality website, if it has rightly placed internal links. The link building strategy also stresses up on the outgoing links. They make your website user-friendly. If you don't completely understand don't worry just visit this website for another tool that helps automate the entire process of getting good back links to your site

It is very important to link to the right sites. Use the firefox plug in to determine the page rank of sites before linking to them. Linking to sites with page ranks of 3 and above helps improve your website rankings drastically.

The inbound links are the most important for link building strategy. You can get other websites to link to your website by developing good content. According to the experts, content of a website is the primary decisive factor in link building. Others will be interested to link to your website, if and only if, you have a good content on it.

It is also important to get back links from your competitors sites. You can do this by posting coherent and non spammy comments and adding a link back to your website. If done properly link building with definitely pay off in the long run. Whenever you feel like smashing your computer because your link building efforts seem to be in vain and nothing seems to be working for you, just remember this...patience is virtue